Your Company

Your Company

You have been a leading company in the industry, dedicated to manufacturing and distribution of pet food for several years.

It is a family business that has grown over time, generating sustained profits in recent years. We could say that it has been a traditional company in management style and decision making.

Shareholders are concerned, not only about the emergence of strong competitors but also about the adaptation of the company to the digital age and the presence in social media, both as a source of potential clients and as building a strong and recognized brand in the industry. They are convinced that a step forward must be taken and that is why the decision was made to renew the entire management team.

Current Financial Situation

The company has a very solid financial situation.

The share capital has not changed since the creation of the company, so retained earnings have been the only appreciable variation in equity.

The equity ratio is good since the debt ratio is controlled.

Last Year's Income Statement

Below is the Income Statement for the year prior to you joining the Executive Team.


Income Statement for Previous Cycle