The Market

The Market

The pet food market has not changed much in recent years, but there are several factors that have been gaining importance in consumer preferences. Customer Service and Experience, as well as Social Media presence have more and more weight in the purchase decision and it is something that the company cannot afford to neglect.

Products

Currently, manufacturing is limited to one product category (Premium), but there is the possibility of making the decision to invest in the development of additional products (Budget and Superpremium).

Category:

Consumers

Premium, Budget and Superpremium are product categories highly appreciated by consumers. 

Demand in this industry used to be very stable, but lately, it has been experiencing increases that, although not exceptional, are being maintained over time.

Competitors

Competition in this market is fierce, so in addition to what has been said above, there are aspects such as price, POS marketing, credit terms or quality that will be key when it comes to "fighting" to get orders from potential customers.